London, UK – Sony Ericsson Mobile Communications announces today that Lennard Hoornik, Corporate Vice President and Head of Asia-Pacific region, Sony Ericsson, has been appointed as the new Head of Marketing effective April 1, 2008.
Lennard has been responsible for Sony Ericsson’s business in the Asia-Pacific region since January 2006 and was based at the company’s regional office in Singapore. Before taking up this role, he was in charge of the Sony Ericsson global customer unit for Vodafone and was based in Munich. Lennard initially joined Sony Ericsson (during the early days of the joint venture), as Vice President of Marketing. At that time, he was responsible for launching the Sony Ericsson brand in the Europe, Middle East and Africa region. Lennard joined Sony Ericsson from Sony Europe, in his native country of Holland, where he worked in the areas of both sales and marketing.
For some time now Call Conference has became a part of our daily routine, with distant chats available on the market, we need not travel anymore and waste time in airports and traffic, all we need is a good Call Conferencing equipment that will allow us to hold an Audio Conference with high quality sound. [...]
London, UK – Sony Ericsson Mobile Communications announces today that Dee Dutta, Corporate Vice President and Head of Marketing, has decided to leave the company on 31st March 2008.
Dee joined Sony Ericsson in 2002, and since 2003 he has held the role of Head of Marketing. During his time at Sony Ericsson he was instrumental in defining the company’s participation in tennis by signing the largest ever deal in women’s sport and tennis at the time.
Miami, Florida - To mark the forthcoming Sony Ericsson Open, which starts tomorrow, the tournament celebrated by hosting the world’s first ever game of tennis on water.
Two of the World's leading tennis players, Serena Williams and Rafael Nadal, took to a custom-made court to try their luck on a more challenging surface than usual, completing a seemingly impossible task more befitting a miracle than to a modern day tennis tournament.
London, UK – Sony Ericsson Mobile Communications announces today that Dee Dutta, Corporate Vice President and Head of Marketing, has decided to leave the company on 31st March 2008.
Dee joined Sony Ericsson in 2002, and since 2003 he has held the role of Head of Marketing. During his time at Sony Ericsson he has built the marketing organisation throughout the company, and under his leadership the Sony Ericsson brand has climbed to No 2 in Brand Purchase Consideration. Through the sponsorship of tennis, particularly the Women’s Tennis Association Tour, he has extended the reach of the Sony Ericsson brand across the world.
On Friday 21s March 2008 the first ever mobile call on a plane was made on a flight between Dubai and Casablanca. The call was made as an authorised test on an Emirates flight. Ofcom have since announced that they have approved the use of mobile phones on planes within EU airspace. Ofcom hopes that [...]
Sony Ericsson Mobile Communications AB (“Sony Ericsson”) today announces that moderating sales growth of mobile phone units is expected to negatively impact net sales and net income before tax (“NIBT”) for the first quarter of 2008. Slowing market growth of mid-to-high end phones in markets where Sony Ericsson has a strong presence is affecting sales. In addition, certain component shortages for popular mid-priced phones have contributed to modest unit sales growth in the first quarter.
The Nokia N95 is a mobile that has a two way sliding system. This handset is a top grade N series phone from the house of Nokia. In addition to its efficacy in delivering on-the-move communication, the multimedia functions of the mobile make it suited for the best in entertainment as well. It can be [...]
iris to handle global integrated campaigns across sports marketing, retail and sales promotion
11 March 2008: Sony Ericsson has announced today that it has appointed integrated marketing agency iris to handle its global activation strategy, following a competitive pitch. As its global activation agency, iris will be responsible for implementing integrated campaigns across all of Sony Ericsson’s sports marketing properties, retail business and sales promotion work.
Following on fromt he success of the second colour variant of the LG Viewty Silver the manufacturer has now released a Purple LG Viewty with the UK network Orange. The new LG KU990 Viewty Purple edition offers exactly the same great features, design and technology as the previous LG Viewty Black & Silver models but [...]
The stylish new T303 slider phone furthers Sony Ericsson’s commitment to broaden its appeal to a wider audience. Petite and good looking, it offers designer good-looks without the price tag to match.
Hanover, Germany – 4th March 2008 – Sony Ericsson today unveiled the T303, an attractive phone that is small and neat enough to carry with you on every occasion. This compact slider phone has been given the high-end treatment, with a mirrored screen, metal housing and chrome finish.
3rd March 2008, Geneva: Sony Ericsson is at the 78th International Motor Show in Geneva to showcase its in-car User Experience to drivers across Europe. The mobile communications company is putting consumers in the driving seat; they can choose from a variety of solutions that bring convenience and ease of communication on the road. The users of Sony Ericsson phones can select from an extensive portfolio of easy to install car accessories as well as select integrated Bluetooth™ options from car manufacturers. In addition, a one-stop-shop website will allow drivers to customise their journey in a number of exciting ways in any car.
Why would you want to pay at least $100 to someone for putting all the computer parts together when you can easily build a PC yourself. It’s really not as scary as it sounds, especially not if you know about “Easy As My PC” who offers computer kits that anyone can assemble and DIY computer [...]
Most of us have heard that Gmail is fast becoming the top email client worldwide. There are several reasons why this is happening. First, Google provides all of the Gmail accounts with a continuous escalating amount of storage space. In addition, the Gmail interface is very simple and a no-brainer to use. Google has made [...]
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