Sony Ericsson Appoints iris to Manage its Global Activation Strategy

iris to handle global integrated campaigns across sports marketing, retail and sales promotion

11 March 2008: Sony Ericsson has announced today that it has appointed integrated marketing agency iris to handle its global activation strategy, following a competitive pitch. As its global activation agency, iris will be responsible for implementing integrated campaigns across all of Sony Ericsson’s sports marketing properties, retail business and sales promotion work.