Sony Ericsson puts consumers in the driving seat.

3rd March 2008, Geneva: Sony Ericsson is at the 78th International Motor Show in Geneva to showcase its in-car User Experience to drivers across Europe. The mobile communications company is putting consumers in the driving seat; they can choose from a variety of solutions that bring convenience and ease of communication on the road. The users of Sony Ericsson phones can select from an extensive portfolio of easy to install car accessories as well as select integrated Bluetooth™ options from car manufacturers. In addition, a one-stop-shop website will allow drivers to customise their journey in a number of exciting ways in any car.